Animating the benefits of Breastfeeding for LIFT
I was approached by illustrator and designer Ben Clarke Design who was working with Coventry University. My role was to animate an explainer video highlighting the benefits of breastfeeding and why it can be so beneficial for babies in their early stages.
When bringing Ben’s illustrations to life, I wanted to maintain their flowy smooth shapes and give the animation a handcrafted feel by overlaying paper textures within the animation. The animation was done in two different languages, English and Urdu, and is now being utilized across the university.