Bringing Nanu’s to life
Nanu was one of our clients during my time as a designer at The Drawing Room Creative. I designed a series of illustrated characters called ‘Nanu’s’, which not only helped enhance their playful brand identity, but the characters also appeared throughout the various steps of Nanu’s custom pillow builder to assist users in building their own custom pillows.
They became the face of the brand, and to support this I incorporated them into their social media campaigns as well, involving the characters for different key days of the year such as Halloween and Valentine’s day. This was supported by creating taglines such as “pillows are meant to be shared” on Valentine’s Day in order to produce a seamless relationship between product and illustration.