Natalie Rossiter Wellbeing

  • Design

A brand identity for a wellbeing specialist  

I was approached by Natalie Rossiter Wellbeing, a Mindfulness teacher & counsellor, to create a brand identity for her new practice. Our initial brand workshop opened up a range of avenues to explore, but her passion for connecting people with nature in order to better their mental health stood out the most.

The final logo you see below combines Natalie’s initials with a plant growing through the middle to reference growth and being at one with nature that both resemble the foundations of the companies ethos. It was also important to incorporate this theme across the full brand identity for Natalie, which included social media, signage and print collateral.

These are examples of the promotional items designed with the theme of nature in mind. I incorporated some of Natalies quotes about her practice such as “Authenticity, Compassion & Growth.” as prints for her clients to take away with them, and her business cards offer some wellness advice too.