Brand identity for a new wellness business
Design Wellness are a complete online solution for wellness professionals and I was tasked with creating an identity and brand style that reflected this.
The logo combines the companies initials ‘DW’ in a butterfly shape. The butterfly was incorporated to represent the term ‘butterfly-mind’ which is a very common wellness term used to reference the mind being unsettled. To support the branding, I created a range of illustrations and animations as a way of clearly displaying some of Design Wellness’s services, and ensuring the visuals are relaxed, creative and easy to understand throughout their platforms and print materials.
Video animation explainer video for Design Wellness, as well as animated instagram stories, youtube overlays and social posts.