Brand identity for a new wellness business 

Design Wellness are a complete online solution for wellness professionals and I was tasked with creating an identity and brand style that reflected this.

The logo combines the companies initials ‘DW’ in a butterfly shape. The butterfly was incorporated to represent the term ‘butterfly-mind’ which is a very common wellness term used to reference the mind being unsettled. To support the branding, I created a range of illustrations and animations as a way of clearly displaying some of Design Wellness’s services, and ensuring the visuals are relaxed, creative and easy to understand throughout their platforms and print materials.


Design Wellness


  • Design
  • Illustration