Illustrating Kellogg’s Supply Chain Video

I worked alongside AHOY, an award winning branding and website agency in Manchester, and created a range of illustrations to be used in a video for Kellogg’s. The video was all about their Supply Chain and was to be distributed throughout Kellogg’s internal department.

Their aim was to represent each area of the Supply Chain in context, and to use a transformer-like figure as a metaphor for combining these areas into one big working system. It was crucial for the transformer to be agile, emotive and have clear indications of the four different elements that made up the transformer which centred around four pivotal teams within their internal department – Shipping, Office, Farm and Factory.

I designed illustrated and detailed storyboards from sketch through to digital artwork. My 2D illustrations where then developed into 3D, given a Kellogg’s cereal box effect and animated by Broadwalk studio.

Client

Kelloggs / AHOY

Service

  • Illustration

 

 

In addition to the main identity and video we worked on for Kellogg’s Supply Chain, I created another series of illustrations and characters which were used across range of print collateral to support the ‘Transform Together’ conference that Kellogg’s were involved in last year.